As the first-ever skincare blog in Korea Isntree became widely well known. Isntree was flooded with requests by readers to develop skincare products, due to the novel content and expertise on the topic. In January 2012, Isntree was born and globally known products like the Green Tea Fresh Toner were created.
Isntree's brand philosophy is that all of their lines are free from animal testing. Additionally, Isntree doesn't use any type of animal product within their line ensuring a natural, vegan skincare routine. With 100% animal-friendly products Isntree's line is not only good for people but also safe for our furry friends as well.